10 Best B2B Appointment Setting Companies in 2025

Despite the rise of automation and AI-driven prospecting, one truth remains constant: meaningful conversations drive B2B sales.

Appointment setting is how those conversations begin. It’s the heartbeat of outbound sales for B2B companies aiming to grow predictably.

Yet, not all appointment-setting providers are created equal. Many agencies chase volume, booking unqualified meetings that waste time instead of accelerating the pipeline.

The best firms focus on precision over quantity and use data, their experience, and proven qualification frameworks to ensure every booked call has real revenue potential.

In this guide, we’ll explore the 10 best B2B appointment setting companies to consider in 2025. We’ll take you through what makes them stand out and how to identify the right partner for your growth goals.

Why Appointment Setting Drives B2B Pipeline

Before we get started, let’s discuss the importance of appointment setting.

Modern sales teams face growing challenges, including SDR turnover, rising tech costs, and outreach fatigue. 

Appointment setting solves this by giving companies access to trained professionals who can engage prospects, qualify intent, and book meetings that actually convert.

In fact, outsourced SDR programs deliver a pipeline 60% faster than internal setups. This is largely because specialized partners already have the infrastructure, data, and talent in place.

In today’s B2B landscape, appointment setting is about finding the right decision-makers, creating trust, and aligning timing, so your sales team can focus on closing.

So What Makes a Great Appointment Setting Partner?

When choosing an appointment-setting company, look beyond surface-level activity metrics. Below, we share the traits that the best B2B appointment setting agencies share.

• Expertise in complex B2B sales: If you’ve got a shortlist of candidates you’re considering, those that make the final cut should have direct experience in B2B. You’ll find that the absolute best companies (like the ones in our guide) solely focus on B2B sales.
  
• Quality-first frameworks: Before you engage with a provider, check that they deliver either BANT or SPICED qualified leads. Both frameworks provide great evaluation methods to determine how likely leads are to become buyers. If one of the companies you’ve shortlisted doesn’t mention that they deliver these types of leads, then you may easily cross them off your list.
  
• Data accuracy: The best vendors will target verified, ICP-aligned prospects. Besides asking, you’ll notice whether or not they do this by the types of questions your shortlisted campaigns ask. Those who spend the most time asking about your offer and target are most likely to execute the most accurate and successful campaigns.
  
• Multichannel execution: Successful outbound campaigns rarely rely on a single outreach channel. The people who make up each business you engage with respond differently to email, LinkedIn, cold calling, etc. Well-oiled B2B appointment setting companies will combine multiple outreach channels to successfully carry out your campaign.
  
• Speed to value: The main thing that we’re referring to here is onboarding. The less time you lose here, the better. Also, while you can’t put a timeframe on when leads will come through the door, you should have a ballpark expectation. This largely depends on the complexity of your product, pricing, competitiveness and industry landscape. So to reiterate, when it comes to speed, focus on quick onboarding. When it comes to leads, focus on quality outreach efforts.‍
• Transparency: You should have full access to your campaign data. Ask your shortlisted candidates if they provide you with access to dashboards, call recordings, and reporting. If they don’t, cross them off your shortlist.

💡 At Profitbl, every appointment we set is BANT-qualified. That means prospects have the budget, authority, need, and timeline to buy. Our senior SDRs deliver measurable pipeline results for B2B software companies within seven days of onboarding.

Who are the Best B2B Appointment Setting Agencies?

Now, let’s dive into the details.

1. Profitbl

Best for: B2B tech companies looking to penetrate European markets including Benelux, France, the UK plus all other English-speaking geographies in Europe.

Based in Luxembourg, Profitbl blends strategic go-to-market design with multichannel outreach. Each of their SDRs has at least 5+ years of experience in B2B tech sales and follows a strict BANT qualification process. Also, their programs are bilingual (English and French) and launch in just seven days. Profitbl has successfully operated across a variety of industries including Cybersecurity, Fintech, HR and Construction tech, and has delivered millions in pipeline across the entire SaaS vertical.

Website | Reviews | Case Studies

2. Air Marketing

Best for: UK-based B2B companies that want appointment setting tightly integrated with broader sales and marketing.

Based in the UK, Air Marketing runs outbound appointment setting campaigns that plug directly into your wider sales engine, so reps spend their time with decision-makers who are already warmed up to your brand. Their team combines telemarketing, email, and digital touchpoints to engage target accounts and qualify interest before handing meetings to sales. This makes them a fit if you want a UK-focused partner that blends traditional telemarketing with modern demand generation, rather than a pure SDR-only model.

Website

3. DemandZen

Best for: B2B technology and SaaS companies looking for account-based appointment setting in North America.

DemandZen focuses exclusively on B2B tech, running account-based appointment setting programs that feed qualified opportunities into your pipeline. Their team combines data-driven targeting, multi-channel outreach, and rigorous qualification to book meetings that are more likely to progress into late-stage opportunities rather than one-off demos. With a track record of tens of thousands of meetings set and millions of dials made, they’re a strong option if you’re a US-focused tech company that wants an experienced partner to own the top of the funnel.

Website

4. Callbox

Best for: Growing B2B companies that want a global, data-rich appointment setting and lead generation partner.

Callbox operates as a full outsourced SDR function, pairing dedicated reps with research analysts and an AI-assisted outreach stack to deliver qualified sales appointments. Their campaigns blend phone, email, social, and proprietary intent/data tools, with a heavy emphasis on hitting the right accounts in multiple regions and industries. If you’re looking to break into new markets or scale outreach across several geographies at once, Callbox’s combination of global coverage, in-house data, and multi-channel execution makes them a strong, volume-oriented alternative.

Website

5. More Meetings

Best for: IT hardware and software vendors who want a specialist outbound team focused on North America and other English-speaking markets.

MoreMeetings is a long-standing B2B appointment setting firm that has spent over two decades booking meetings for enterprise IT vendors. Their callers focus heavily on speaking with technical and economic buyers inside target accounts, qualifying interest, and then passing only serious opportunities to sales. With experience supporting IT brands across the US, Canada, EMEA, and APAC, they’re suited to tech companies that want a seasoned, phone-first partner to keep their pipeline consistently topped up with IT decision-maker meetings.

Website

6. Flatworld Solutions

Best for: Companies that want a cost-efficient, offshore appointment setting engine with high operational rigor.

Flatworld Solutions provides B2B appointment setting and telemarketing services built around offshore teams and Lean Six Sigma-driven processes. Their focus is on building scalable calling programs, cleaning and enriching data, and booking a steady stream of meetings at a lower cost per appointment than most onshore providers. They’re a good fit if you’re comfortable working with an offshore delivery model and want to maximise coverage and volume while still maintaining clear reporting and process discipline.

Website

7. Fast Track Solutions

Best for: UK B2B firms that want extra outbound horsepower to support their in-house sales team.

Fast Track Solutions specialises in B2B sales prospecting and appointment setting for companies across a range of industries. Their campaigns are designed to “find and win new business more profitably,” adding an experienced external team that uncovers new leads, nurtures interest, and books sales meetings for your reps. With an emphasis on practical outreach and pipeline support rather than heavy strategic consulting, they work well for UK-based organisations that know their ICP and need a partner to execute disciplined, call-led campaigns.

Website

8. Concept

Best for: B2B companies (especially HubSpot users) that want an appointment setting partner with strong process and CRM alignment.

Concept is a UK-based sales development agency focused on outbound lead generation and B2B appointment setting. Founded in 2002, they position themselves as pioneers of outsourced sales development, with a structured process that starts at ICP definition and list building, then moves through targeted outreach, qualification, and long-term nurture until prospects are ready to meet. They’re especially compelling if you run your sales motion on HubSpot and want a partner who can plug into your CRM environment while “opening doors” for your sales team to close.

Website

9. Punch

Best for: UK and European B2B brands that want a modern, tech-enabled SDR team focused on pipeline and revenue impact.

Punch is a London-based B2B sales development agency that delivers appointment setting, ABM campaigns, and wider pipeline generation for mid-market and enterprise clients. Their positioning centres on “appointments that turn into business,” using experienced SDRs, data-driven targeting, and a structured nurture process to warm prospects up with relevant content before handing them to sales. Punch is a good option if you want a UK partner that blends human SDRs with advanced tooling and is measured on tangible revenue outcomes.

Website

10. Sales Roads

Best for: US-based companies that want fully dedicated, onshore SDRs focused on high-quality, human-led outreach.

SalesRoads is a U.S.-based B2B appointment setting and sales outsourcing company that builds dedicated SDR pods around each client. Their approach is deliberately human-centric: they rely on personalised cold calling and email (rather than heavy automation or social selling) to qualify prospects and book meetings directly onto your team’s calendar. This makes them particularly attractive if you’re selling into the US market, value working with US-based reps, and prioritise depth and quality of conversations over high-volume, multi-channel sequences.

Website

How to Choose the Right Appointment Setting Partner

If you’re evaluating providers, here are some questions that you should ask during your evaluation process:

• Do they specialize in B2B sales? B2B purchases and sales cycles are often more expensive and complex. A specialist provider will understand the intricacies of targeting B2B buyers and will be able to conduct a more effective campaign as a result.
  
• Can they operate in your target languages or regions? Many businesses assume that they only need to conduct business in English, and that couldn’t be more wrong. Did you know that English isn’t the most commonly used first language in Europe, for example? 
  
• What framework do they use to qualify meetings? We’ve already gone through this above and have provided example frameworks like BANT and SPICED. Why’s this important? Qualified leads (BANT or otherwise) are far more likely to become paying customers. ‍
• Do they share call recordings, notes, and conversion metrics? We’ve also covered this above, but we’d like to reiterate the point. Make sure that you ask this question before you engage with a vendor. If they don’t share the data, then it’ll be wise to look elsewhere.

Conclusion: Turning Conversations into Clients

Appointment setting is no longer about filling calendars. It’s about fueling a predictable, qualified pipeline. 

The best partners don’t rely on luck or volume. They bring structure, strategy, and sales expertise to every conversation.

If you’re a B2B company looking for reliable, conversion-driven outreach in Europe, consider working with a team that treats appointment setting as both a science and an art.

‍Book a 30-minute discovery call with our team at Profitbl to see how our senior SDRs deliver BANT-qualified meetings.