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In-House vs Outsourced SDR Cost Calculator (Benelux)

What an SDR really costs in Belgium and the Netherlands once you add employer charges, tools, recruitment, ramp time, and management. Then compare it to an outsourced program, month by month.

Your setup

Enter what you would hire. We add the Benelux cost reality.

Base salaries are Benelux market medians. You can override below.
Annual, per hire
On-target, per hire
The retainer you would pay an agency, per equivalent unit. Typical senior SDR program: 3,500 - 5,000/month.
CRM, dialer, Sales Navigator, data providers (~450/mo per rep)
Share of a manager's time to coach and run the function

The comparison

Fully-loaded in-house vs outsourced, over 18 months

Enter your setup and hit compare.
We will build the true Benelux cost of in-house against an outsourced program.

In-house (Year 1)
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Fully loaded, all hires
Outsourced (Year 1)
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Retainer x 12
18-Month Difference
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Cost During Ramp
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Paid in-house before full output
Cumulative cost, month by month
In-house cumulative Outsourced cumulative
Where the in-house cost goes (Year 1, per hire)
Salary + commission (gross) -
Employer charges (25%) -
Tools & software -
Recruitment (one-time) -
Management overhead -
Fully loaded, per hire -
As a multiple of base salary -

Want Benelux pipeline without the headcount?

We run outbound for B2B software companies growing in Belgium and the Netherlands with native senior SDRs. No recruitment, no scarce-talent hunt, no management load. You get meetings, not a hiring project.

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What this calculator does

This tool shows the true cost of an in-house SDR in Belgium and the Netherlands and compares it to an outsourced sales program over 18 months. Salary alone is a poor guide. It leaves out employer charges, tools, recruitment, management, and the ramp period where you pay full cost for partial output. In Benelux the employer charges in particular are among the highest in Europe.

What an SDR really costs in Benelux

Belgium has some of the heaviest employer social charges on the continent, around 27% for white-collar staff. The Netherlands is lighter at roughly 20%, but Dutch hiring leans heavily on contractors, which changes the cost and flexibility picture. We use 25% as a Benelux mid-point.

Cost component Typical (per SDR) Notes
Base salary (gross) 40,000 - 54,000 Benelux SDR base. Brussels and Amsterdam sit higher.
Variable / commission 16,000 - 22,000 On-target. OTE commonly 58,000 - 72,000.
Employer charges Belgium ~27% / NL ~20% Belgium is among Europe's highest. We use 25% as a blend.
Tools & software 4,000 - 6,000 / year CRM, dialer, Sales Navigator, data providers.
Recruitment 6,000 - 12,000 Small markets, scarce native SDR talent.
Notice & severance Tenure-based Belgian notice can be long; NL carries a transition payment on exit.
Ramp to productivity 3 - 5 months Full cost while output climbs from zero.

Why the salary-vs-fee comparison is misleading

1. Belgian charges are among the highest in Europe

At around 27% for white-collar employees, Belgian employer charges turn a 60,000 package into roughly 76,000 before tools or management. An agency fee already has the equivalent built in.

2. The Netherlands trades charges for contractor complexity

Dutch employer charges are lower, but much of the market runs on contractors (ZZP). That looks cheaper until you account for the lack of commitment, the chain rules around fixed-term contracts, and the transition payment owed on dismissal.

3. You pay full cost during the ramp

A new SDR takes three to five months to reach full productivity. Salary, charges, and tools run at 100% the whole time. An outsourced team with the process already built starts producing in four to eight weeks.

4. These are small markets with scarce talent

Belgium and the Netherlands are small. Finding native SDRs who can sell in Dutch, French, and English is hard, which lengthens hiring and pushes up cost. An agency that already has the people removes that bottleneck.

When in-house still makes sense

In-house gives you focus and full-time dedicated capacity. If Benelux is your core market and you can find and keep the talent, building can work. Outsourcing tends to win when you want speed, when native multilingual coverage is the blocker, or when you would rather buy pipeline than fight a tight labour market.

Frequently asked questions

Why blend Belgium and the Netherlands?

Most companies treat Benelux as one region for go-to-market. The charge rates differ, Belgium around 27% and the Netherlands around 20%, so we use 25% as a working mid-point. Adjust the salary input to match the country you are hiring in.

What about Dutch contractors?

Hiring a ZZP contractor in the Netherlands shifts cost and risk. It can lower employer charges but reduces commitment and runs into tightening rules on contractor status. The comparison here assumes an employed SDR, which is the like-for-like against an agency program.

What outsourced monthly cost should I use?

Enter the retainer you would pay per equivalent unit. A senior SDR program targeting Benelux typically runs 3,500 to 5,000 per month. Use a real quote if you have one.

Does outsourced really start faster?

When the agency has native Benelux callers and knows your kind of sale, yes. Meetings can start in four to eight weeks against three to five months for a fresh hire.

Where do these numbers come from?

Salary ranges come from Benelux market data. Charge rates come from current Belgian and Dutch employer contribution guidance. The cost structure and ramp timelines come from the Profitbl whitepaper and from running these campaigns for clients.