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Cybersecurity

500K+ EUR in Sales Pipeline in Less than 90 days

Client

Date

November 3, 2023

Industry

Services

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Without burning through an entire market, mass emailing, or harming our client’s reputation.

The Problem

The founders had built an excellent HR Tech solution, but they were operating in a crowded niche. They made the smart choice to focus on a specific geography to win market share. However, they lacked the sales pipeline needed to hit their annual targets. Hiring an internal team would have taken too much time.

What we discovered:

• Salespeople didn’t have enough time to prospect effectively.

• Lead management processes needed cleaning, and the database was outdated.

The client had two options: hire internally or work with us. Hiring internally would take an average of 2 months, with an additional 3 months required to ramp up new SDRs. Their last hire didn’t even show up on the first day. We were up and running in just 2 weeks, delivering early results.

The Solution

We reworked email templates and cold-calling scripts to focus on the specific pain points faced by their ideal clients. The database was re-segmented to exclude companies under a certain threshold of annual hires.

We implemented a targeted, persistent, and creative follow-up sequence aimed at a narrow, best-fit sample of prospects. At the client’s request, we doubled resources after 90 days to accelerate pipeline creation.

The results (as of this writing)

25% increase in average deal size sourced

Expected results for our client: 90,120.00 EUR ARR

Expected Long-term Value: 270,380.00 EUR

Expected Enterprise Value (8x): 720,960.00 EUR

1 in 2 decision-makers reached by phone agreed to take a demo.

We focus on what has worked in the past—success leaves clues. From there, we scale our efforts to produce exceptional results without wasting resources. Our client’s trust validated this approach, as they doubled the resources allocated to this campaign after just 90 days.

Download the Full Case Study

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