How a B2B Fintech Startup Generated €300K Pipeline in Just 30 Days with Sales Outsourcing

A case study on transforming growth through strategic sales outsourcing for fintech companies

The Challenge: A Promising Fintech Trapped by Limited Growth Channels

In the competitive world of B2B fintech, an innovative software company serving real estate funds and fund services had built an impressive solution. With €400K in annual revenue and a lean team of just three employees, they had proven their concept worked. But like many fintech startups, they faced a critical growth bottleneck.

Despite having a solid product serving global markets, their growth was entirely dependent on word-of-mouth referrals and inbound leads. Without a dedicated salesperson on their small team, they watched competitors with larger sales teams capture market opportunities they couldn't pursue.

The founder, serving as CEO while juggling product development and operations, knew they needed to scale their revenue generation. But the path forward seemed fraught with obstacles:

• No internal sales expertise to build a predictable outbound process
• Limited resources to hire and train experienced salespeople
• Uncertainty about ROI from sales outsourcing investments
• Previous bad experiences with lead generation agencies that delivered unqualified prospects

The pressure was mounting. To sustain their growth trajectory and compete effectively, they needed a new revenue channel, but lacked the knowledge and resources to build it themselves.

The Turning Point: Discovering Strategic Sales Partnership

After researching sales outsourcing options specifically for fintech companies, the CEO discovered Profitbl's unique approach. Unlike typical lead generation agencies that focus on volume, Profitbl specialized in:

• Senior SDR expertise rather than junior representatives
• Go-to-market consulting to fix fundamental sales challenges
• Commission-based pricing is aligned with actual results
• Tech company specialization with deep fintech knowledge

The initial 30-minute consultation revealed exactly what the company needed: not just more leads, but a complete go-to-market transformation that would create predictable, scalable growth.

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The Strategy: Building Fintech Sales Excellence from the Ground Up

Profitbl's approach went far beyond traditional sales outsourcing. The engagement began with a comprehensive 30-minute strategy session that identified:

Target Market Refinement: Focusing on real estate funds and fund services with specific revenue thresholds and growth challenges

Messaging Optimization: Crafting value propositions that resonated with fund managers' operational pain points

Process Documentation: Creating repeatable sales scripts and qualification frameworks

Technology Integration: Optimizing their existing tech stack for outbound prospecting

The implementation launched with senior SDRs making first calls within seven days, targeting decision-makers at major financial services firms with personalized, value-driven outreach.

The Breakthrough: Rapid Results That Exceeded Expectations

The transformation was immediate and dramatic:

🎯 2-3 Qualified Meetings Per Week

Within the first month, the company was booking consistent, qualified meetings with decision-makers at target prospects.

🏢 Major Enterprise Prospects Engaged

High-profile firms, including CBRE and other prestigious real estate service providers entered their pipeline.

💰 €300K Pipeline Generated in 30 Days

The strategic approach created a robust pipeline worth €300,000 in just the first month.

📈 Monthly KPIs Achieved Ahead of Schedule

Rather than the projected 3-month timeline, consistent monthly performance was achieved in just 30 days.

The Transformation: From Reactive to Proactive Growth

The partnership with Profitbl delivered more than just meetings and pipeline. The fintech company gained:

Predictable Revenue Generation: A systematic approach that generated consistent results month over month

Market Intelligence: Deep insights into prospect needs and buying triggers within the real estate fund sector

Sales Process Excellence: Documented frameworks and scripts that could be replicated and scaled

Strategic Positioning: Clear value propositions that differentiated them from competitors

Growth Confidence: Proof that outbound sales could deliver measurable ROI for their business model

Sustained Success: 10 Months of Continuous Growth

The initial 3-month pilot quickly evolved into a 10-month strategic partnership. Month after month, the company maintained consistent meeting generation while refining its approach.

More importantly, they gained the sales expertise and processes needed to eventually build their own internal sales capability.

The Outcome: A Fintech Success Story

This transformation demonstrates the power of strategic sales outsourcing for fintech startups. By partnering with specialists who understood both B2B sales execution and fintech market dynamics, a small company achieved enterprise-level results.

Key Success Factors:

• Choosing expertise over cost-cutting in sales outsourcing
• Focusing on qualified decision-maker meetings rather than lead volume
• Investing in go-to-market fundamentals alongside execution
• Maintaining consistent communication and optimization throughout the partnership

For fintech founders facing similar growth challenges, this case study proves that the right sales outsourcing partner can accelerate growth while building internal capabilities for long-term success.

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